The most important concept in Chapter 3 is crowdsourcing, which Briggs defines as focusing "an Internet community on a specific project and demonstrat[ing] how a committed group of individuals can outperform a small group of experienced (and paid) professionals." (Briggs, 69)
Chapter 3's essential focus is on collective journalism, which can be achieved through the incorporation of blogs, comments, Twitter posts, and feedback from readers. It is interactive journalism.
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